Dentsu has joined Japan’s Content Blockchain Initiative (JCBI), a consortium that aims to revolutionize the country’s media and content industry with distributed ledger technology (DLT), according to a Ledger Insights report on September 8, 2020. Dentsu Becomes a Member of JCBI Four more Japanese companies including Dentsu, Dentsu International Information Services (ISID), Avex Technologies and
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